If you read How to shorten long URLs using Google Shortener? you will understand the advantages of this service from Google. But as much as this service is useful sometimes it can also be disadvantageous.
Here are some of the disadvantages of Google Shortener and places where it can be avoided:
- The identity of the website of which the URL belongs gets lost.
- Hence people might not be able to recollect the name of the website if they have many such short URLs stored at one place.
- The short URL may not be Search Engine friendly (may be other than Google).
- The key words used in the name of the html are also lost while the search engine indexes these short URLs.
- These short URLs should only be used for sharing purposes especially on twitter.
- This service should not be used for sharing name of any website as people will forget the website all together.
- Lastly this service should not be used with already short URLs (less than 18 chars).
Do share your thoughts on this topic as some of the points I have mentioned are open for debate.
Also Read: Many Google Tricks and SEO Tricks
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